Why should someone choose you over another bookkeeper? And if you wait a few years to read it, you're going to beat yourself up for not reading it sooner.As a result, prospects have a lot of choice, so what makes you stand out? Let me make another guarantee - this book will have a long shelf life.

She takes you through all the steps and by the end of the book, I guarantee that you will say something like 'I could do that!' In the book, she gives LOTS of examples of how experts from many niches have developed a breakthrough idea and built a passionate following around it. There was a certain element of that in Dorie's book when she explained how great thought leaders build a following. We all know the scene from The Wizard of Oz where Toto pulls the curtain back to reveal who the Wizard of Oz is and how we works his magic.

I'm sure I'm not the first to notice this but the more books I read, the more noticeable it becomes. And there's something about a book written by a journalist (or former journalist) that adds something special to the reading experience. Okay, first off, Dorie Clark is a journalist.

magazine’s “100 Great Leadership Speakers for Your Next Conference,” and recognized in Forbes as one of “25 Professional Networking Experts to Watch in 2015.'ĭorie's career has has stood out in a number of different roles including being an award-winning journalist, a presidential campaign spokeswoman, a documentary filmmaker, and having taught marketing at a number of universities including Tufts University, Duke University and the University of North Carolina. She has been named to the Huffington Post’s “100 Must Follow on Twitter” list. magazine and is quoted frequently in the media, including NPR, the BBC, and MSNBC. She has been recognized as a branding expert by the Associated Press, Fortune, and Inc. Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It by Dorie Clarkĭorie Clark is a marketing strategy consultant, professional speaker, and frequent contributor to the Harvard Business Review, Forbes, Entrepreneur, and the World Economic Forum blog.ĭorie is also the author of Reinventing You: Define Your Brand, Imagine Your Future.

Stand out by dorie clark